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How They Built It, a Founder’s Journey

Shola Farber and her cofounder sat down with civic tech veteran Nathaniel G. Pearlman to discuss what they learned founding, scaling, and selling a company on The Great Battlefield Podcast.

Listen to the podcast Part 1 and Part 2.

 
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A more participatory democracy

“It starts with talking to the people you know about the things you care about - and inspiring them to care, too.” Shola joins Dr. Celine Grounder on EPIDEMIC, the podcast she co-hosts with Ron Klain, to discuss how COVID-19 is transforming grassroots activism by empowering volunteers as supporters online. Tools such as Team, a product of Shola’s company, have been helping organizations mobilize people to support a more vibrant, participatory democracy.

Listen to the podcast here.

 
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Raising money with authenticity

Shola joins the Money in Politics podcast to discuss how organizations are leveraging personal relationships to enhance traditional methods of fundraising, which types of candidates, campaigns, or organizations can gain the most from doing so, and what the future may hold for relational organizing.

Listen to the podcast here

 
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Can’t knock on voters’ doors, maybe tap their avatars? Politicos scramble to adapt to coronavirus

“The reality is we are in a pandemic,” said Shola Farber, co-founder of the Tuesday Company, which helps progressive groups organize and mobilize their supporters online. “There are no other options. If you are going to do organizing this cycle, you have to adapt…”

Read more here

 
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Biden’s Digital Town Hall Exposes Difficulties of Remote Campaigning

“We have to make the adjustment into the modern era of campaigning very quickly,” Shola Farber, another Clinton campaign alum who co-founded the Tuesday Company, a firm that aims to reimage [sic] political engagement for the digital age. “Everything you do in person can be done digitally if you are using the right tools,” she added.

Read more here

 
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SWSW Pitch Competition

Shola earned an invitation to pitch at South By Southwest Pitch. The Tuesday Company created a software platform to help nonprofits, campaigns, and unions leverage supporters’ personal networks to share information. Our app, Team, brings your organizing strategies to your supporters’ smartphones, prompting them to help you build community, drive activism, and increase donations.

Learn more here